REWRITE:
Dear Sunbox Corporation,
Your website needs to be revamped so I can order light bulbs by lamp type.
I have a Sunbox DL and am disappointed I have to disassemble the front cover of my lamp to identify the bulb type. I then have to reassemble it to use it while I wait for the bulbs to show up. Then I have to do it again, to install the bulbs.
Why can't you list the width and lux power of the bulbs that go with the product on the product page? Then I could order replacements off the product page.
OR you could just link to the bulb page and list the models that it fits below.
Either way you are delivering extra customer service at little cost.
IF you do option one, it would allow you to up-sell extra bulbs that go with the product at the time of purchase. This would probably increase you revenue by 5-10% with only a little investment on your website.
Personally, when the light bulbs burned out in my original sunbox, I found it very difficult to get the correct replacement bulbs. And in my winter depressive state, I pretty much said "fuck it" and let the lamp sit unused for a long, long time.
In fact, your product went into storage for several years. That is years of bulb sales you missed.
Listen to me, I am the voice of the consumer.
